Work | Now Instant Image Hall
The 2,500 SF renovation of Now Instant Image Hall centered on transforming an empty building into a vibrant space featuring a bookstore, movie theatre, and basement lounge. Situated on Chung King Road in the heart of Chinatown, the building already possessed a unique identity consistent with its surroundings. The design by LOC aimed to enhance the space's uniqueness, introduce more natural light, and craft an immersive theatrical experience.
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The entrance features large windows and a storefront entry. The green paint serves as a distinctive design element, seamlessly transitioning from the outdoor environment to the indoor spaces throughout.
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The bookstore features long plywood benches, custom millwork, and a ticketing booth for the theatre. The interiors blend wood elements with green paint, creating a space that's both distinctive and memorable.
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The 430 SF theater creates a cinematic ambience with moody green walls, floor, and ceiling—an ideal setting for screening artistic stills and short films. With a capacity for up to 40 people, the theater provides an intimate experience.
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A detail of the theater and a glimpse into the projecting room.
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The basement lounge is a cozy space for post screening receptions featuring different types of seating and ambient low lighting.
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The green theme is consistently woven into each area so the spaces flow seamlessly.
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The ticketing booth is carved into the walls as negative space.
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A detail of the custom plywood bookcases built into the walls.
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A detail of the entrance.
PROJECT: Now Instant Image Hall
LOCATION: Chinatown, Los Angeles, CA
CLIENT: Private
YEAR: 2023
SIZE: 2,557 SF renovation
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COLLABORATORS:
Structural: G&G Structures
MEP: GMEP Engineers
TEAM: Poonam Sharma, Ali Jeevanjee, Absalom Espinoza, Delara Rahim
PHOTOGRAPHY:
